[From June Issue 2014]

Seven-Eleven was the very first convenience store in Japan. The franchise has expanded and now there are over 16,000 stores all over the country; approximately double the number of stores in the United States. One of the hit products is onigiri (rice balls). Seven-Eleven was the first in the industry to start selling temaki (DIY hand-rolled) onigiri, and they currently sell 1.88 billion onigiri annually. Their original products are also very popular.

[No. 1] Gu Tappuri Temaki Tuna Mayonnaise (Hand-rolled Tuna Mayonnaise With a Generous Filling) 102 yen

A long time favorite product first put on the market by Seven-Eleven. Particular care is taken over the freshness of the eggs used in the mayonnaise.

[No. 2] Temaki Onigiri Beni Shake (Hand-rolled Red Salmon Onigiri) 130 yen

Though salmon is a standard filling, this onigiri is filled only with natural red salmon for a rich umami (savory) flavor. A lot of time and effort is devoted to making this product; after seasoning the salmon with salt to bring out the umami flavors, it is baked slowly and carefully, and then crumbled by hand.

[No. 3] Jikamaki Omusubi Torigomoku (Wrapped Rice Balls Mixed with Chicken and Vegetables) 112 yen

This product is brimming with the umami taste of chicken and vegetables. Prepared to have a salty-sweet flavor, the rice is wrapped in a sheet of dried seaweed. Many customers are fans of this signature product.

Seven-Eleven[2014年6月号掲載記事]

日本で最初のコンビニエンスストア。全国に16,000店以上を展開し、その数はアメリカの約2倍。ヒット商品の一つはおにぎり。業界で初めて手巻きタイプのおにぎりを発売し、現在年間18億個を売り上げる。オリジナル商品も大人気。

【No.1】具たっぷり手巻ツナマヨネーズ　102円

セブン‐イレブンが初めて商品化したロングセラー。マヨネーズに使用している卵の鮮度にまでこだわっている。

【No.2】手巻おにぎり　紅しゃけ　130円

鮭はおにぎりでは定番の具材だが、うま味の多い天然の紅しゃけだけを使っている。調味塩に漬けてうま味を凝縮させた後じっくり焼いて丁寧に手でほぐした、手間を掛けた一品。

【No.3】直巻おむすび　とり五目　112円

甘辛い味付けに炊込んだごはんをのりで巻き上げた、鶏肉と野菜のうま味たっぷりの商品。固定ファンの多いロングセラー。

セブン‐イレブン