You are the Protagonist

You are the Protagonist


HONDA Hirohito / 本田博仁

HONDA Hirohito, who made his acting debut in his teens and later transitioned to becoming a stylist. He passionately pursues a unique expression through fashion based on his extraordinary devotion to clothing and a styling philosophy derived from his experience as an actor.




“The first drama I was in charge of costumes for was ‘BORDER: Metropolitan Police Department, Investigation Department, Homicide Investigation Section 4’ (TV Asahi, 2014). The protagonist is a dedicated detective whose life revolves around his work. He gets shot in an incident, leaving a bullet lodged in his head. This bullet gives him the ability to communicate with the dead and he proceeds to solve a series of murder cases—it’s the story.”


「初めて衣装を担当したドラマは『BORDER 警視庁捜査一課殺人犯捜査第4係』(テレビ朝日、2014年)という作品でした。主人公は仕事一筋の刑事です。彼はある事件で銃撃を受け、頭部に銃弾が残ったままになってしまいます。その銃弾が彼に死者と対話する能力を与え、次々起こる殺人事件を解決していく——というストーリーです」。

“I didn’t know anything about this world, but I developed an image of the main character from various words and created a suit from scratch.The suit was one size up and light gray before I took the bullet, but when I returned to work, I tightened the overall silhouette and lapel (collar) width. The ability to see and interact with the dead. And I wanted to express the tension in his life as he fulfills his mission.”




“As the story progresses, the bullet that remains in his brain starts to affect him, and he gradually becomes more unstable. To reflect that, we gradually changed the color of the suit from gray to black. We also made the tie narrower while reducing its brightness. In the final episode, where the tension of the story reaches its peak, I wanted to dress him in a suit that symbolizes his madness, like a mourning attire.”


Honda’s meticulous work, where he doesn’t cut corners even in the smallest details, was highly praised on the set. He is currently active in a wide range of media, including magazines, television, and advertising. In addition, he also offers a personal styling service called “MITAMENTAL” (a combination of “mitame,” which means appearance, and “mental”).



“I believe that clothing is the outermost expression of a person’s inner self. Even in the casual clothes we choose without much thought, there is inevitably a reflection of our subconscious. For instance, I recently styled a man who had a sleek, all-black ensemble with a sense of luxury, and even his shoes had studs, creating a polished and impeccable appearance.”



“But he is a simple, pure man. He seemed to be struggling with his relationship with his wife. As we talked, I had an idea, and I took him to UNIQLO. I chose a beige nylon set-up. Inside, I had him wear a pale blue cut and sew.”


“He works as a financial planner and also manages an old traditional house. Because of his pure and gentle personality, I incorporated the softness of beige. Additionally, I brought in the color blue, which conveys an intellectual and sincere image, for the inner layer. I also chose a size one up for the clothes to give him some room to breathe.”




At first, the man was perplexed, but eventually, he expressed the realization that by wearing streamlined garments without unnecessary elements, he may have been trying to exert control over himself.




“By giving him more room in his clothes, I wanted him to have more room in his heart. And I wanted him to have more room for his wife. Eventually, he reflected on the fact that he had been ignoring his wife’s feelings and spoke of his determination to let go of his conscious control, both over himself and over her.”



Honda never imposes his own sense of beauty. Whether it’s a fictional character or a real person, he meticulously imagines and understands the lives of those he styles. Taking into account their past and present, he expresses a future through fashion that is suitable for that individual.



“I went from being an actor to a stylist. At the time, I thought I had become a stylist because I wanted to make a living in a profession related to clothing, but looking back now, I realize that was a setback. But because of that experience, I want to tell people to accept and love themselves as they are.”




“If you see yourself as the main character, the way you perceive things, the way you relate to others, and even the color of your life will change. In this day and age, there are many people who live their lives being swept away by their surroundings. I believe that the way you are in your own mind is everything.”




“I face my heart through my clothes. I believe that by getting to know yourself in this way, you can find your own personal comfort. Ultimately, I aim to create a style in which the person can be comfortable and be themselves, even in simple fashions like a white T-shirt and jeans. That is ultimately my proposal and what I want to do.”




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