Public Opinion Polls Influenced by Media Agenda

Close Up Japan | メディアの指針に影響される世論調査

Public Opinion Polls Influenced by Media Agenda

This July an incident took place in the Ukraine in which a Malaysian Airlines airplane was shot down. The media reports concerning this incident were completely different in Russia and the West. The reality is that state controlled media reports are biased in favor of the government. Media reports have a huge influence on public opinion. In particular, opinion polls carried out by the media are accepted as being more credible. This May all major Japanese media carried out public opinion polls on whether people are in favor or opposed to the use of collective defense by changing the interpretation of the existing constitution. Since the results of these surveys differed greatly depending on the media outlet, their survey methods were examined. Asahi newspaper’s results showed 29 % in favor and 55% opposed; Mainichi newspaper showed 39% in favor and 54% opposed. On the other hand, the results of Yomiuri newspaper were 71% in favor and 25% opposed and Sankei newspaper / FNN’s joint survey showed 70% in favor and 28% opposed. The answers to Asahi’s and Mainichi’s questions were either yes or no, while Yomiuri and Sankei / FNN added a third choice of: “It should only be used within limits.” As a result, 63% of people chose this limited use answer in Yomiuri poll and 59.4% in the Sankei / FEN poll. Counting those that chose this answer as being in favor, they reported that many people are in favor of collective self-defense. These reports almost completely tallied with these companies’ stance on collective defense. Yomiuri and Sankei / FEN phrased the question thus, “When a country that Japan has close relations with is attacked, Japan has the right to counterattack by viewing this as an attack on Japan. Meanwhile, Asahi and Mainichi are emphasizing the dangers involved in war. They phrased their question thus: “When an ally is attacked, Japan should have the right to fight alongside them by viewing this as an attack on Japan. Drawing conclusions from opinion polls that bring such results, many people have realized that the media has its own agenda.

7月しちがつ
Shichi/7 gatsu ni
(this) July
マレーシアまれーしあ航空機こうくうき
Mare-shia koukuuki ga
(a) Malaysian Airlines airplane
とされる
uchi otosareru
(in which) was shot down
事件じけん
jiken ga
(an) incident
ウクライナうくらいな
Ukuraina
the Ukraine
de
in
きました。
okimashita.
took place
この事件じけん
Kono jiken
this incident
かんする
ni kansuru
concerning
メディアめでぃあ報道ほうどう
medhia no houdou wa/ha
(the) media reports
ロシアろしあ
Roshia
Russia
to
and
西側にしがわ諸国しょこく
Nishigawa’shokoku
the West [nations]
では
dewa/ha
in
まった
mattaku
completely
ことなりました。
kotonarimashita.
were different
国家こっか
Kokka ni
state
管理かんりされている
kanri sarete iru
controlled
メディアめでぃあ報道ほうどう
medhia houdou wa/ha
media reports
政府せいふ
seifu ni
(the) government
好意的こういてき
kouitekina
in favor of
傾向けいこうがある
keikou ga aru
are biased
のが
no ga
that
現実げんじつ
genjitsu
(the) reality
です。
desu.
is
メディアめでぃあ報道ほうどう
Medhia no houdou wa/ha
media reports
世論よろん
yoron
public opinion
ni
on
おおきな
ookina
huge
影響えいきょう
eikyou o/wo
a[n] influence
あたえます。
ataemasu.
have
とく
Tokuni
in particular
メディアめでぃあ
medhia
(the) media
による
ni yoru
carried out by
世論よろん調査ちょうさは、
yoron’chousa wa/ha,
opinion polls
より
yori
more
信憑性しんぴょうせいがある
shinpyousei ga aru
being credible
to
as
められています。
uketome rarete imasu.
are accepted
今年ことし5月ごがつ
Kotoshi go/5 gatsu,
this May
日本にほん
Nihon no
Japanese
有力ゆうりょく
yuuryoku
major
メディアめでぃあ
medhia ga
(all) media
従来じゅうらい
juurai no
existing
憲法けんぽう解釈かいしゃく
kenpou’kaishaku o/wo
(the) interpretation of (the) constitution
えて
kaete
by changing
集団的しゅうだんてき自衛権じえいけん
shuudanteki’jieiken o/wo
collective defense
行使こうしすること
koushi suru koto
(the) use (of)
ni
to
賛成さんせい
sansei ka
whether (people) are in favor or
反対はんたい
hantai ka
opposed
no
on
世論よろん調査ちょうさ
yoron’chousa o/wo
public opinion polls
おこないました。
okonaimashita.
carried out
これらの
Korera no
these
調査ちょうさ結果けっか
chousa’kekka ga
(the) results of surveys
メディアめでぃあ
medhia
(the) media (outlet)
により
ni yori
depending on
おおきく
ookiku
greatly
ことなった
kotonatta
differed
ため
tame
since
調査ちょうさ方法ほうほう
chousa’houhou ga
(their) survey methods
検証けんしょうされました。
kenshou saremashita.
were examined
朝日あさひ新聞しんぶん
Asahi shinbun no
Asahi newspaper’s
結果けっか
kekka wa/ha
results
賛成さんせい
sansei ga
in favor (and)
29にじゅうきゅう%ぱーせんと
nijuu kyuu/29 pa-sento,
twenty-nine percent
反対はんたい
hantai wa/ha
opposed
55ごじゅうご%ぱーせんと
gojuu go/55 pa-sento
fifty-five percent
で、
de,
(showed) [and]
毎日まいにち新聞しんぶん
Mainichi shinbun wa/ha
Mainichi newspaper
賛成さんせい
sansei ga
in favor (and)
39さんじゅうきゅう%ぱーせんと
sanjuu kyuu/39 pa-sento,
thirty-nine percent
反対はんたい
hantai wa/ha
opposed
54ごじゅうよん%ぱーせんと
gojuu yon/54 pa-sento
fifty-four percent
でした。
deshita.
showed
一方いっぽう
Ippou,
on the other hand
読売よみうり新聞しんぶん
Yomiuri shinbun
Yomiuri newspaper
no
of
結果けっか
kekka wa/ha
(the) results
賛成さんせい
sansei ga
in favor (and)
71ななじゅういち%ぱーせんと
nanajuu ichi/71 pa-sento,
seventy-one percent
反対はんたい
hantai ha
opposed
25にじゅうご%ぱーせんと
nijuu go/25 pa-sento
twenty-five percent
で、
de,
were (and)
産経さんけい新聞しんぶんFNNえふえぬえぬ
Sankei shinbun / FNN no
Sankei shinbun / FNN’s
共同きょうどう調査ちょうさ
kyoudou’chousa wa/ha
joint survey
賛成さんせい
sansei ga
in favor (and)
70ななじゅう%ぱーせんと
nanajuu/70 pa-sento,
seventy percent
反対はんたい
hantai wa/ha
opposed
28にじゅうはち%ぱーせんと
nijuu hachi/28 pa-sento
twenty-eight percent
でした。
deshita.
showed
朝日あさひ
Asahi
Asahi’s
to
and
毎日まいにち
Mainichi no
Mainichi’s
質問しつもん
shitsumon
questions
no
to
こたえは
kotae wa/ha
(the) answers
賛成さんせい
sansei
yes
か、
ka,
or
反対はんたいかの
hantai ka no
no
どちらか
dochira ka
either
でした
deshita
were
が、
ga,
while
読売よみうり
Yomiuri
Yomiuri
to
and
産経さんけいFNNえふえぬえぬ
Sankei / FNN wa/ha
Sankei / FNN
必要ひつよう最小限さいしょうげん
“Hitsuyou saishou gen de
only within limits
使つかえるように
tsukaeru you ni
used
すべき」
subeki”
(it) should be
no
of
みっ
mittsume no
third
選択せんたく
sentaku o/wo
(a) choice
くわえました。
kuwaemashita.
added
その結果けっか
Sono kekka
as a result
読売よみうり調査ちょうさ
Yomiuri no chousa
Yomiuri poll
では
dewa/ha
in
63ろくじゅうさん%ぱーせんと
rokujuu san/63 pa-sento,
sixty-three percent
産経さんけいFNNえふえぬえぬ調査ちょうさ
Sankei / FEN no chousa wa/ha
(and in) the Sankei / FEN poll
59.4ごじゅうきゅうてんよん%ぱーせんと
gojuu kyuu ten yon/59.4 pa-sento
fifty-nine point four percent
no
of
ひと
hito ga
people
必要ひつよう最小限さいしょうげん
hitsuyou saishougen no
limited use
このこたえを
kono kotae o/wo
this answer
えらびました。
erabimashita.
chose
このこたえを
Kono kotae o/wo
this answer
えらんだ
eranda
(that) chose
ひとたちを
hitotachi o/wo
those
賛成さんせい
sansei
in favor
として
to shite
as being
くわえて、
kuwaete,
counting
集団的しゅうだんてき自衛権じえいけん
shuudanteki’jieiken ni
collective self-defense
おおくの
ooku no
many
国民こくみん
kokumin ga
people
賛成さんせいしている
sansei shite iru
are in favor (of)
to
that
報道ほうどうしました。
houdou shimashita.
(they) reported
これらの
Korera no
these
報道ほうどうは、
houdou wa/ha,
reports
各社かくしゃ
kakusha no
these companies’
集団的しゅうだんてき自衛権じえいけん
shuudanteki’jieiken
collective defense
への
e/he no
on
見解けんかい
kenkai
stance
to
with
ほぼ
hobo
almost
一致いっちしています。
icchi shite imasu.
completely tallied
読売よみうり
Yomiuri
Yomiuri
to
and
産経さんけいFNNえふえぬえぬ
Sankei / FNN wa/ha
Sankei / FEN
日本にほん
“Nihon
Japan
to
with
密接みっせつ
missetsuna
close
関係かんけい
kankei ni
relations
ある
aru
has
くに
kuni ga
(a) country (that)
攻撃こうげきされた
kougeki sareta
is attacked
とき、
toki,
when
これを
kore o/wo
this
日本にほん
Nihon
Japan
への
e/he no
on
攻撃こうげき
kougeki
(an) attack
to
as
みなして
minashite
by viewing
反撃はんげきできる
hangeki dekiru
to counterattack
権利けんり
kenri”
(Japan has) the right
to
thus
質問しつもん
shitsumon
(the) question
しています。
shite imasu.
phrased
一方いっぽう
Ippou,
meanwhile
朝日あさひ
Asahi
Asahi
to
and
毎日まいにち
Mainichi wa/ha
Mainichi
同盟国どうめいこく
“Doumeikoku ga
(an) ally
攻撃こうげきされた
kougeki sareta
is attacked
とき、
toki,
when
日本にほん
Nihon
Japan
への
e/he no
on
攻撃こうげき
kougeki
(an) attack
to
as
みなして
minashite
by viewing
一緒いっしょ
issho ni
alongside (them)
たたか
tatakau
to fight
権利けんり
kenri”
(Japan should have the) right
to
thus
質問しつもんし、
shitsumon shi,
(they phrased their) question
戦争せんそう
sensou
war
ni
in
まれる
makikomareru
involved
危険性きけんせい
kikensei o/wo
(the) dangers
強調きょうちょうしています。
kyouchou shite imasu.
are emphasizing
このような
Kono youna
such
結果けっか
kekka o/wo
results
もたらす
motarasu
(that) bring
世論よろん調査ちょうさ
yoron’chousa
opinion polls
から
kara
from
結論けつろん
ketsuron o/wo
conclusions
みちびすことに、
michibikidasu koto ni,
drawing
メディアめでぃあには
medhia niwa/ha
(the) media
独自どくじ
dokuji no
its own
指針ししん
shishin ga
agenda
ある
aru
has
ことを
koto o/wo
that
おおくの
ookuno
many
国民こくみん
kokumin wa/ha
people
かんじています。
kanjite imasu.
have realized

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