This is a portmanteau word made from “Instagram” and “grandma,” meaning grandmother.
Now, elderly women who use Instagram to post about how they enjoy dressing up are gaining fans.
People empathize not only with their fashion choices, but also with their lifestyle.
インスタグラム
innsutaguramu
Instagram
おばあちゃん
obaachann
grandmother
を意味する
wo imi suru
meaning
グランマを
gurannma wo
grandma
言葉
kotoba
(portmanteau) word
おしゃれを
oshare wo
dressing up
楽しむ
tanoshimu
(they) enjoy
インスタグラム
innsutaguramu
Instagram
投稿する
toukou suru
post (about)
女性たちが
josei tachi ga
women (who use)
注目されています。
chuumoku sarete i masu.
are gaining fans
ファッション
fasshonn
(with their) fashion (choices)
だけでなく、
dake de naku,
not only
共感されています。
kyoukann sarete i masu.
(peopole) emphathize