Economy
New Expressions & Buzzwords | ジェネリック家電
Generic Household Electric Appliances
This refers to reasonably priced household electric appliances, which function the same as brand products. These are liked by students and elderly people. It is becoming a trend for consumers to mostly buy generic products and only purchase high end products for favorite appliances. (From April issue, 2014 / 2014年4月号より）
ブランド品
Burando’hin
brand products
と
to
as
性能は
seinou wa/ha
function
同じ
onaji
the same
だが、
da ga,
which
手ごろな
tegorona
reasonably
価格の
kakaku no
priced
家電のことを
kaden no koto o/wo
household electric appliances
言います。
iimasu.
(this) refers to
学生
Gakusei
students
や
ya
and
高齢者
koureisha
elderly people
に
ni
by
好まれています。
konomarete imasu.
(these) are liked
ジェネリック
Jenerikku
generic
製品で
seihin de
products
そろえ、
soroe,
to mostly buy and
好きな
sukina
favorite
器具
kigu
appliances
のみは
nomi wa/ha
only (for）
高級なものを
koukyuu na mono o/wo
high end products
購入するのが
kounyuu suru no ga
purchase
消費者の
shouhisha no
for consumers
傾向に
keikou ni
(a) trend
なりつつあります。
naritsutsu arimasu.
(it) is becoming
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