Watagashi, or cotton candy, is a staple confectionery at Japanese festivals.
Recently, watagashi is being used as an ingredient in various drinks and dishes – for instance, as a topping for ramen.
Since it has a visual impact, it is often introduced on social networking services and in other media, making it a hot topic at the moment.
watagashi (or cotton candy)
(as a) topping
is being used
(on) social networking services
(it) is introduced
(a) hot topic
making (it at the moment)