Economy
New Expressions & Buzzwords | けんせつ小町
Kensetsu Komachi (Construction Komachi)
Women who work in construction used to be called “dobojo,” but to change the image of the construction industry, the term “kensetsu komachi” was created. Komachi comes from the name of the legendary beauty ONO no Komachi. Suffering from a labor shortage, the construction industry is trying to recruit young women.
建設業界
Kensetsu’gyoukai
construction [industry]
で
de
in
働く
hataraku
(who) work
女性は
josei wa/ha
women
「どぼじょ」と
“dobojo” to
dobojo
呼ばれていました
yobarete imashita
used to be called
が、
ga,
but
建設業界
kensetsu’gyoukai
(the) construction industry
の
no
of
イメージを
ime-ji o/wo
(the) image
変えるために
kaeru tame ni
to change
この言葉が
kono kotoba ga
the term (kensetsu komachi)
生まれました。
umaremashita.
was created
小町は
Komachi wa/ha
komachi
伝説的
densetsuteki
legendary
美女、
bijo,
(the) beauty
小野小町
ONO no Komachi
Ono no Komachi
の
no
of
名前に
namae ni
(the) name
由来します。
yurai shimasu.
comes from
人手不足に
Hitode’busoku ni
(a) labor shortage
陥り、
ochiiri,
suffering from
建設業界は
kensetsu’gyoukai wa/ha
(the) construction industry
若い
wakai
young
女性を
josei o/wo
women
呼び込もうと
yobikomou to
to recruit
しています。
shite imasu.
is trying
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