Since Japanese products are exceptionally safe and accurate, people all over the world consider the “Japanese Brand” to be reliable. However, problems are created when issues of incorrect labeling of food products and sloppy construction work come to light within Japan. I have also been negatively affected by such matters. Many years ago I had been living in a room in a newly constructed block of apartments when, after a short while, water soaked into the wall. When I called the construction company, the person in charge came immediately to apologize. They looked into it and discovered that a loose joint in the water pipe in the floor above was causing the water leak. Before long repairs were carried out and the water stopped. I asked the man in charge why such a thing had happened. He said, “In fact, I am an employee of a small construction firm in this area. In short, we do subcontracted work for the company who constructed the apartment block.” And he continued: “To tell you the truth, in order to make as much of a profit as possible, the construction company gets subcontractors to carry out work as cheaply as possible. I always think we could build a much more attractive house for the same price if we were ordered to do so directly.” “Even though you say that, customers purchase houses from well-known companies despite the high-prices charged because they feel it gives them peace of mind,” I muttered. Then he continued as follows: “But it is actually small firms like ours who build the houses bought because of safety concerns.” While I was watching TV that night, a commercial for the company that built the apartment I lived in was aired. I began to feel conflicted when I realized that the fee for this commercial had been included in the price of my building and that we had paid for this.