Yuru-chara (costumed mascot characters) like the Funassy and Kumamon exist all over Japan.
Kitsu-chara refers to mascot characters that appear rather brash and weird, in comparison to heartwarming and cute yuru-chara.
Having recently appeared on the scene, they’re attracting a lot of attention.
ふなっしー
Funasshi-
(the) Funassy
ゆるキャラが、
yuru’kyara ga,
Yuru-chara
日本各地に
Nihon’kakuchi ni
all over Japan
きつキャラは、
Kitsu’kyara wa/ha,
Kitsu-chara
ほのぼのとして
honobono to shite
heartwarming and
ゆるキャラ
yuru’kyara
yuru-chara
に対して、
ni taishite,
in comparison to
生意気
namaiki
(that appear) brash
気味が悪い
kimi ga warui
weird
キャラクター
kyarakuta-
mascot characters
登場し
toujou shi
having appeared on (the scene)
注目されています。
chuumoku sarete imasu.
(they)’re attracting a lot of attention